Product range definition and terminology

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This section often opens the eyes of many a client who has been guided by the feelings or promises of the brand distributor. Thanks to keyword mapping, they suddenly get data about specific brands and, above all, about the type of assortment that people want from these brands and therefore search for. In many cases, the client also stops insisting on technically precise terminology, because an ordinary mortal is simply looking for a refrigerator without a freezer, and not a monoclimatic refrigerator.Crowdfunding as a marketing strategy: Will new studies change the stereotype of startup funding? Crowdfunding is often dismissed as a last resort for an unfulfilled dream. Most founders finance their startups out of their own pockets or turn to investors.

However, recent research shows that crowdfunding can bring in much more than just money. Source: RODNAE Productions, Pexels Startup financing: options Every year, Czechs establish around five Brazil Mobile Database hundred new start-ups . They differ in focus and vision, but from the beginning they all solve the same problem - where to get money. The most common method of financing is personal investment . In the world, 57% of start-ups start this way, and in the Czech Republic even 79% . The company is created, struggles with initial problems and slowly begins to show its potential. However, it is not realistic to pull the entire colossus out of your own pocket (founders often do not even pay wages in the first years).

So at a certain stage the start-up begins to attract potential investors . In the Czech Republic, 59% of start-ups turn to them . According to experts , this step is absolutely necessary for survival, and is also perceived as a sign of success . The advantages and disadvantages of both approaches are obvious. With self-financing, you are on your own, in both success and failure. With investors, personal risk is reduced, but in exchange, a person with whom you may not always agree gains influence in the company. With an investment, you learn firsthand, with an investor you can get an experienced mentor. Both are risky, in practice, the approaches are combined .