Which do not have a revolutionary search volume?

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The output is a list of keywords that are most searched for, relevant, and ideally, least competitive. From the point of view of content, and therefore of creating a publication plan, individual keywords from the keyword analysis will show you the direction and rough outline of individual topics. However, do not focus only on keywords with high search volume, also consider long-tail phrases , , but are much more specific, less competitive and increase the chance that search engines will notice your content. For example, with the phrase "how to optimize a website for search engines," you have a greater chance of ranking in the first positions in the search engine than with a more general phrase, such as SEO optimization.

Which has a high search volume but is also highly competitive, and it is very difficult to appear in search engines because the top positions have already been occupied by others. Tip: In keyword analysis, it is also necessary to distinguish between phrases that will be covered on the website itself - typically, for example, the keyword travel Bulgaria Mobile Database insurance , and terms that are more suitable for a blog. In this case, these could be phrases like how to arrange travel insurance, how to choose travel insurance , etc. This is what a keyword analysis might look like. In addition to the column division shown above, it also includes categorization and segmentation, which will help you navigate through a large volume of data. 2. Content gap analysis Content gap analysis helps you see how your content compares to your competitors.

It shows you keywords that your competitors are showing up for but you are not . This gives you the opportunity to cover different phrases and words that may not even appear in your keyword analysis. Doing a really good content gap analysis takes a lot of time. Since it is a good idea to include at least 5 competitors in the analysis, the resulting word count can grow to unprecedented proportions. You will spend hours and hours cleaning the dataset and then selecting relevant keywords. For larger websites or broad industries such as travel, insurance or finance, the whole process can easily take more than 10 hours. The resulting content gap analysis might look like this, for example. In the table, you can see all keywords (yours and your competitors), searches, and matches, i.e. which of your competitors has the given keyword covered on their website.