Digital Manager: definition and importance within a company
In the transformation processes we are referring to, the Digital Manager is a key figure, “he is the one who is driving the change and transformation of the organization , especially in large, established companies, because new companies are created with a different culture, but traditional companies also need to make that change.”
But their role goes beyond simply leading digital bc data mexico transformation , as they strategically integrate technology into all aspects of the business. This includes overseeing the implementation of digital solutions and aligning digital strategy with long-term business goals.
In addition, this professional works closely with leaders from different areas to identify opportunities for improvement, optimize processes and maximize operational efficiency through the use of emerging technologies. His understanding of the technical and commercial aspects allows him to facilitate the adoption of new digital tools, and ensure that they are aligned with the company's vision and mission.
As for the specific functions you need to learn, we can mention the following:
- Evaluating emerging technologies and their applicability to business objectives.
- Effective management of digital projects aligned with the corporate strategy.
- Deep understanding of data analysis and ability to extract valuable insights.
- Promoting a culture of innovation within the organization.
- Leadership in managing organizational change towards digital transformation.
- Constant updating on technological trends.
- Agility in adapting to changing business environments.
- Effective communication skills to convey the importance and benefits of digital transformation.
digital manager
Main functions of a Digital Manager
But what exactly does a Digital Manager do ? We have seen the general aspects of this position, but not a closer look at its day-to-day work. Although digital transformation and the application of new technologies are vital, it is necessary that all the people who are part of the company go in the same direction and are part of the change.
As with other professionals such as the Digital Project Manager , a profile for which we also have the Master in Project Management , he/she must exercise leadership and ensure compliance with the following functions:
Be able to involve all the people who make up the organization in the process .
Motivate people to adopt and use technology effectively. This drive should start primarily from the HR and IT departments. These are the areas with which we have the most contact in the initial phases of the transformation process.
Design and adapt the change in the company's vision and culture to adapt it to the transformation. This new vision must also be perceived in people, who are the ones who will make progress possible. This function must be carried out in collaboration with managers from other departments so that they can motivate the change in vision in their teams.
Conduct a diagnosis of the situation , preferably carried out by an external agent. Once the scope and impact on the business have been identified, the plan and digital roadmap must be defined.
Align the digital strategy with the company's global strategy , and have the support of the CEO and the executive committee.
Establish and follow the speeds and rhythms of the transformation process.
Assign the necessary resources in each phase and to each actor in the process.
