The Buyer Journey is one of the most complete and effective processes in digital marketing today, where you can learn about your customers' journey. If you are a B2B business, through your social networks, websites and blogs, you have the opportunity to start building a fundamental pillar for your company.
But do you know which tool you can make the most of to increase your customer base? Yes, social media, an excellent way that should not be overlooked.
The important thing is to learn how to convert your social doctor database media followers into visitors to your websites , using simple strategies to optimize your Buyer Journey. Let's start by explaining the basics.
What is the Buyer Journey ?
The Buyer Journey is the entire search process that a potential consumer goes through until the sale of your product or service.
It all starts when the consumer discovers a problem or immediate need, triggering the search for solutions, choosing the one that best suits them.
The buyer's journey can be divided into three stages:
When you discover your problem or need, why does it happen to you? Who does it happen to?
Research and compare existing solutions; most of them are done online. How can you solve your problem or need? What options are available?
The moment when you are about to become a customer. Here the customer chooses the best salesperson.
This is why it is your duty to attract them, convert them into customers and delight them in order to gain a loyal customer. All of this may sound a bit complicated, thanks to the fact that consumption patterns are constantly changing, as can be seen on social media.
Accelerate sales closing by implementing the right digital strategy.
I want to know more!
What social media means to your business
Social media now cuts across the customer journey, making it necessary for both sellers and consumers. With many more and new features, it has become essential within this strategy.
