B2B email and content marketing, post-rich people database trends
It was 1996 when Bill Gates said the phrase “ content is king ”, which would soon become one of the favorite quotes of all marketers. Now, more than 25 years after what the founder of Microsoft said, we can truly say it: he had seen it far and B2B content marketing is now central to every company.
Content has now become the daily bread of marketing strategies for companies around the world. And what has happened in recent years, with the COVID-19 pandemic and the resulting lockdown , has further accelerated the need for companies to produce their own content, always new, to improve business performance.
What is content marketing?
Through content marketing, the aim is to identify techniques that allow a company to create content that promotes its brand. Otherwise known as content marketing, content marketing, if well done with a winning strategy, allows you to increase:
Website traffic
Customer Engagement
Conversions and Leads
Media visibility
Competitive advantage
Brand Awareness
COVID-19, B2B content marketing strategies
As highlighted in the latest 2022 “ B2B Content Marketing Survey ” report by the Content Marketing Institute , MarketingProfs and On24 , 2020 and 2021 have created new needs. Above all, quickly adapting their content strategies based on the new normal during and after the pandemic. In addition, many companies, which had never needed an authentic content strategy , were forced to develop one from scratch to procure new customers and face new market challenges.
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