The number of users looking

[mstaklimakhatunbd66@]

content is big, whereas the number of users looking to purchase products from their store is obviously going to be a lot smaller. When we serve an ad on Google, we’re telling the blog consumers to check out the store. As an advertiser, we’re only paying for users who click. Users might be in the market for an agnostic Barstool search, looking for either their blog or website, but if they tell us they want to check out c level executive list the store by clicking the ad, they’re valuable to us and users we want to get on site. We drove a lot of revenue just by redirecting people to the store. They also have a huge following on Youtube, they have multiple content channels that are all fairly unique. They have podcasts with different topics and audiences, whether it is Pardon My Take or Call Her Daddy, the list goes on. They sell merch for each content channel, so there’s many different avenues for different types of users to convert.


Host: They do have a very diverse portfolio of brands, whether is podcasts, YouTube shows, personalities, etc. I know that a lot of people look at who they’re marketing to in terms of different personas. When you were looking at this data, did you see that there were different personas for people that were interested in Barstool? How did the persona of someone that is interested in the Barstool blog differ from the persona of someone who was looking to buy merchandise from the Barstool store?