Generate Awareness

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How to Create a Complete 4th of July Ecommerce Funnel | Blog | Hawke Media
by
Steve Hutt
3 minute read
A sparkler in front of an American flag creates a whatsapp number list festive ambiance perfect for Fourth of July celebrations.
In This Article
2 – Landing Page
3 – Email or Text Reminders
4 – Follow Up
Conclusion
Along with Black Friday/Cyber Monday and the December holidays, July 4th is one of the biggest commercial holidays in the US. It’s a crucial time for many ecommerce brands to drive sales.

Here’s how to build a strong funnel to move customers from awareness to purchase for your July 4th campaigns:

1 – Generate Awareness
Once you’ve decided that you’re celebrating the freeing of America by freeing up some inventory, you better let people know! Create an audience of customers who care about your brand by targeting users that interact with you – that is, those who regularly visit your site and buy your products (or even those who abandoned their carts before buying).

Use your organic social channels, paid social ads and email to alert them of your sale. Maybe let some influencers know… go crazy! It’s your sale.

For campaigns that revolve around a holiday, it’s important to use the right amount of holiday-related imagery and content. Communicate the theme without going overboard – whether you go the serious, patriotic route, or the lighthearted, humorous route, all creative should be consistent across channels.

Pro Tip: Show them the money. Don’t just tell your audience they’re getting a discount – translate that into how much they’re actually saving. For example, if you’re offering 40% off, communicate that customers will save $40 on $100 orders, $80 on $200 orders, etc.