Email Marketing ROI 2025

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But there is nothing more than numbers that make the value of Email Marketing, here is a list of facts and statistics that help to convince you definitively of the importance of Email Marketing in the current world of Digital Marketing and help you to know it better:

94% of consumers and marketers surveyed described personalization as “extremely important” to meeting their goals (Conversant Media).
Marketers have seen a 760% increase in revenue generated from segmented campaigns (Campaign Monitor).
Personalized Email Open Rate Beats Non-Personalized Email Open Rate: 18.8% vs. 13.1% (Statista).
66% of marketers are actively studying internal methodologies for safely executing marketing programs (Conversant Media).
Emails with personalized subject lines are 26% more likely to be opened (Campaign Monitor).
50% of companies believe they could increase email interactions by increasing the quality and quantity of personalization they use (Experian).
Automated emails generate 320% more revenue than non-automated emails (Campaign Monitor).
Transactional emails have 8 times the generic open rate and click-through rate. They can generate 6 times more revenue (Experian).
55% of companies are already using email women database (Email Monday)
Customers who receive cart abandonment emails are 2.4 times more likely to complete a purchase (Experian).
78% of marketers say segmentation is a practice they really couldn't do without (Gleanster).
Nurtured Leads make 47% larger purchases (The Annuitas Group).
For every dollar spent, Email Marketing brings in $44 (Campaign Monitor).
77% of ROI comes from segmented, targeted and triggered (DMA) campaigns.
87% of Marketers plan to increase their email marketing budget (Email on Acid).
Email Marketing ROI beats traditional Direct Marketing 28.5% vs. 7% (Chief Marketer).
Automated emails lead to 180% higher conversions than batch emails (VentureBeat).
Email Marketing produces 174% more conversions than Social Media (Campaign Monitor).
It is estimated that mobile email users will reach more than 2.2 billion by the end of 2018 (The Radicati Group).
At least 8 out of 10 Internet users use a smartphone with Internet access today (eMarketer).
The number of smartphone subscribers is increasing by 20% each year (Mary Meeker).
Mobile open rate grows from 21% in 2012 to 68% in 2016 (Campaign Monitor).
68% of companies have integrated mobile marketing into all their marketing strategies, including email marketing (Salesforce).