Email Marketing Resources

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For us, the most interesting trend for 2018 is the ability gambling data brazil of SMEs to step up their skills in Email Marketing. In previous years, they learned about the existence of the channel and its countless advantages, including high ROI. Today, SMEs have understood that the most efficient Email Marketing is made up of valuable practices (A/B testing, multi-channel campaigns, automated communication flows , …) and advanced profiling.Email Marketing – Create an automated email flow
In B2B marketing, using automated flows can increase sales by 10%

Difficulty level:
Email Marketing today is much more than just sending an email to your database every now and then. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know that this is possible thanks to technology that allows us to deliver messages to users exactly when they want them. Email automation allows marketers to create message flows to engage readers in a complex journey.

An automated email flow involves creating a schedule that establishes when to send users a message. Once activated, it operates autonomously and does not interfere with other marketing activities. These automated flows are perfect for segments of your list and are unlikely to apply well to an aggregation of contacts that have your brand as the sole point of contact. For emails to be relevant, the flow must share the same “state of mind” such as interest in a product or, on the contrary, a feeling of detachment from the brand.

What to keep in mind before creating your first automated email flow?
Each step is as good as the next.


The specific weight of this strategy is distributed across all the emails in the flow, which, if they must lead to a result as a whole, must still bring value as a unit. As always, the subject of the email is the first and most important obstacle to gaining the trust of the recipient, who, in this case, is more crucial than ever. By analyzing the most successful campaigns in the past, you can find the most effective keywords and formulations.