Make sure it's eye-catching so people don't think it's a typical signature. For example, use a catchy phrase or expression and link to it in your primary brand color. Include this same signature in the emails you send to your subscribers. If they forward the email to friends, family, or colleagues, they'll know how to sign up themselves. 14. Organize events and ask attendees to join your mailing list Have you ever hosted a live webinar? It's fun and a great opportunity to attract new leads to your email list. A live webinar allows you to communicate directly with your prospects.
It doesn't require expensive equipment or excellent public speaking skills. Speak to your audience as you would to your friends. At the end of the webinar, tell people exactly how they can sign up for your list. Instagram live streams, offer new opportunities for email collection. Think beyond your website when trying to build a strong email list. You may also like: How email data to Build an Email List from Scratch: A Start-to-Finish Guide How to Grow Your Email List: 21 Helpful Tips for 2024 15. Constantly A/B test your signup forms A/B testing is the cornerstone of email collection .
Test different versions of your headline and call to action to get the maximum number of signups. For example, you can A/B test the wording of your CTA. Constantly A/B test your signup forms A/B test the colors you use, the Hello Bar style, the headline, and anything else that can make a difference in conversions. This way, you know you're sending the right message to the right consumers. Don't stop after just one test. Maybe you'll come up with an even better CTA or headline. Test it and compare it to the current winner to see how it performs.
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