Influencer Content Whitelisting?

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Influencer content whitelisting occurs when an influencer grants the brand advertising permissions to an influencer’s social media account.

Typically, influencer whitelisting has a mutually beneficial relationship for both the brand and influencer. With social ad targeting, brands can reach audiences that they know are buy bulk sms service responsive to branded content. Similarly, a brand’s social ad targeting exposes the influencer to a wider audience.

As a result, e-commerce brands increase their overall ROI on both influencer and digital ad campaigns. Additionally, influencers get more engaged followers. Results thus far are overwhelmingly positive.

How Does Influencer Whitelisting Work?
Increasingly popular on Instagram, influencer whitelisting allows a brand to assume paid ad control of their Facebook Ads Manager account. Because Facebook Ads Manager oversees paid ads on Facebook and Instagram, influencer posts become sponsored posts on either channel.