How To Pull Off Free Shipping

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Free vs. Fast Shipping: Which is the Best Option For Your Shopify Store?

free-vs.-fast-shipping:-which-is-the-best-option-for-your-shopify-store?
In This Article

How To Pull Off Fast Shipping
Conclusion: Making Your Choice

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Free shipping and fast shipping are hot topics country email list these days as they gain popularity with customers to the point where these perks are expected. But if you have to choose, which is better to offer?

If you want to go straight for which one is more popular, free shipping wins by a mile. However, in many cases, customers expect free shipping to also be fast. In a study done by The National Retail Foundation last year, it was found that a whopping 75% of customers expect shipping to be free for orders under $50 and a further 39% also want that free shipping to be 2-day shipping.

We can see that consumers prefer free fast shipping, no choice necessary for the merchant.

But the truth of the matter is that you’re (probably) not Amazon, so you’re likely going to have to make a choice or play a delicate balancing act of offering parts of one and parts of the other.

Let’s discuss how to provide free shipping and fast shipping separately and then look at how to make the decision that’s right for your Shopify store.

How To Pull Off Free Shipping
It’s true that offering free shipping can be a boon to your business by increasing your conversions. But you’ll also face the onerous task of figuring out how to offer free shipping without going bankrupt or pricing out your customers. Here’s a few methods that merchants can utilize to offer free shipping.