The 2024 Hot Sale reported a 27% increase in sales compared to the previous week, reaching a transaction volume of more than 1.5 trillion pesos, proving to be a key factor in the digitalization of commerce in the country.
Furthermore, 132.4 million digital transactions whatsapp number list recorded in the last quarter of 2024 , representing a 7.1% increase compared to the previous quarter.
Projections for Hot Sale 2025 point to a 23% growth in Colombian e-commerce, reaching 29 billion pesos. This is thanks to the partnership with the financial sector, which, according to María Fernanda Quiñones, director of the Chamber of Electronic Commerce, will improve consumer confidence when purchasing.
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