Google's Gary Illyes warns against answers provided by AI

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Google's Gary Illyes has warned against the use of large language models (LLMs) and confirmed the importance of vetting authoritative sources before accepting answers from LLMs. Based on what Gary Illyes said, it is clear that the context of his recommendation is the use of AI to answer queries. This statement comes in the wake of OpenAI's announcement that it is testing a prototype search engine with AI, SearchGPT. However, it is possible that his statement is unrelated to the announcement and is just a coincidence.

Google hints at reduction in SEO value of country student data code top-level domains
Google suggests that ccTLDs could lose value for SEO in a few years, and encourages a focus on content and hreflang for international targeting. Creative use of ccTLDs for branding reduces their reliability for geotargeting. Focus on content and proper hreflang implementation for international SEO. The company’s team hinted at this in a recent episode of the Google Search Off The Record podcast. The revelation came during a discussion about internationalization and hreflang implementation.

Conclusion
July’s SEO and online marketing news brought many exciting opportunities and challenges. From new tools and technologies to key algorithm updates, this month showed us how dynamic and rapidly evolving the world of digital marketing can be. To stay on top of these changes, it’s important to stay informed and flexible. We hope this overview has provided you with valuable information and inspiration for your future marketing efforts.