Accelerate your company's digitalization processes

[samiaseo75]

In B2B environments, in these first few weeks we're beginning to see that the coronavirus crisis has accelerated companies' digitalization processes and their commitment to new technological tools and platforms.

This transformation is affecting many departments and will also bring changes in marketing and sales strategies : automation tools, CRM integration, smart content , chatbots, virtual events, webinars, artificial band data intelligence , big data ... The growing commitment to technology has been a reality for quite some time and is now accelerating.

7. Review your pricing strategy
From a sales and business strategy perspective, this may be an ideal time to analyze your prices and assess whether or not it's worth making any adjustments . That decision will largely depend on the industry your brand operates in and the type of B2B customers you work with.

Everything indicates that sales cycles will lengthen and that price will be a key factor (even more than before...) in B2B purchasing decisions over the coming months, especially in sectors exposed to the uncertainty generated by the coronavirus. As we said, this does not apply to all areas or all companies. If your differentiation vector is quality and your customers have weathered this crisis without excessive problems, you will likely be in a much better position than a brand that competes on price and whose customers include, for example, restaurants and tourism companies.