The importance of digitalization

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Going digital is no longer an option . This doesn't mean that everything you do has to be digital. What we mean is that by digitalizing marketing strategies and processes , you'll be able to use actions and techniques that will allow you to take full advantage of the opportunities offered by online media and thus achieve your main objective: capturing leads and building customer loyalty. Below, we'll explain the most basic aspects to keep in mind when making initial contact with a potential client.

As we've mentioned numerous times, inbound botim data marketing focuses on attracting potential customers or buyer personas , as well as generating a greater number of leads that ultimately become customers. It consists of three distinct phases: attracting potential customers by offering them relevant content at the right time. Interacting , to establish a close relationship through which we gain trust through personal interaction.

And finally, delighting your customer by offering them an exceptional post-sale experience that will make them want to use your services again: building loyalty. If these acquired customers are satisfied, they won't hesitate to recommend you, and thus, little by little, you will gradually increase your customer base .