Just because focusing on topics brings success doesn't mean you should completely abandon keywords. The best strategy for success is to combine keywords with topics.
Keywords provide the basic structure for building content. Every web page should be structured around a specific keyword, which can create multiple landing pages that rank well in search.
You can use themes to build a unified overarching car owner data strategy. Instead of spreading keywords across your entire website, you can choose a theme that will lead visitors to one specific page that provides the best experience of your entire website. By combining these two strategies, you can make it easier for search engines to find your website and for users to navigate your website.
3 reasons why topics should be an integral part of your SEO strategy
Topics are a key element of a successful SEO strategy. Creating content focused on topics will attract more search traffic to your website, expanding your potential customer base.
Topics will help show your expertise
Google search engine evaluates content quality partly according to proven expertise. Expertise, along with other metrics, authority, experience and trustworthiness, are among the so-called EEAT signals that Google uses to evaluate content quality and have an indirect impact on the position in the search results (SERP) where a company appears with its content.
Why might focusing on topics be more valuable than keywords?
-
- Posts: 162
- Joined: Tue Dec 17, 2024 3:10 am