Effectiveness and authenticity? Bet on video advertising!

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Two interesting and modern types of video campaigns were introduced at the Google Marketing Live conference: video display and demand generation campaigns.

Video view campaigns aim to improve the cost-effectiveness of video views by combining skippable in-stream, in-feed, and YouTube Shorts ads.

Demand generation campaigns expand your presence on cash app data platforms like YouTube, Discovery, and Gmail, strategically reaching similar audiences, resulting in conversions.

Video ads have a number of advantages:

They create a modern impression of your brand.

It will serve to better demonstrate products and convey the atmosphere.

They can be used on several types of platforms, including your website.

It is great for educational purposes and demonstrations of how your products are used in practice.

For video ads, it's possible to measure view rate, which will reveal more information about how your ads are performing.

Creatives should always be tailored to the specific audience you are targeting with your ad. The more relevant and useful content you offer to users, the more conversions you will get. Also, tailor your creatives to the buyer’s buying stage. Decide what message fits their needs and try different types of CTAs.