This Scenario, The Team

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The Content Team’s Remit Must Expand Into The Role Of Director. That Means It: Sets The Standard Prioritizes The Content Guides And Enables The Organization To Tell A Consistent Story. “now Wait Just A Doggone Second,” You Say. “how Can A Team Of People All Act As A Director? Isn’t The Director One Person?” Yes, That’s True In The Movie Business, And It Might Be True In Smaller Organizations.

But In A Larger, More Siloed Business, The Function Of The Content canada phone number library Team Must Expand To Include Acting As A Movie Director. InDoesn’t Exist To Create Content On Demand. It Enables The Broader Organization To Develop And Integrate Its Messages Into A Common Voice.



Content Team Members May Do Double Duty As Writers, Editors, Or Designers. But That’s Not Their Primary Purpose. They Don’t Simply Provide Words And Pictures For A Sales Professional To Copy And Paste Into A Document That Gets Attached To A Customer Email. The Content Team’s New Remit Should Include Guiding, Shaping, And Developing The Sales Professional’s Ability To Deliver Their Best Story.