8 strategies for Facebook groups

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Without a doubt, Facebook groups are the best strategy any brand can implement on this social network. Why? Because they're the tool that generates the most organic reach and engagement today.

Facebook Pages have long been penalized (in terms of reach) by its algorithm, Edge Rank, and although they are necessary because we program and advertise on Instagram from them, the number of users who see the posts is small.

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From here, another, more effective digital communication strategy becomes necessary: ​​groups.
In the following guatemala mobile database lines, I'll discuss some strategic actions you can take to ensure your brand's message reaches the right audience and helps you achieve your goals.

Types of Facebook groups
The first thing you should consider is what type of Facebook Group best suits your business goals.

There are 3 types grouped into 2 classifications:

Public Group:
This group is always visible , meaning any user can find it from the search engine. It's ideal for branding and improving your reputation.

Private Group:
Here we find 2 types:

Private Group Visible :
Since it's visible, as in the previous case, everyone can find it. However, its private nature means that only members who belong to it can see the following:

The content of what is published in it
Who are its members?
This type of Facebook group may be of interest to you if you're looking to work with a group you're monetizing. For example, a club that's paying a fee, a course you're looking for more students for, or to support your information product.

Hidden Private Group:
This group is secret and invisible. Therefore, no one will find it in a search engine, and only those who belong to it will see its content and members.

It's ideal if you want to respect the privacy of your members or if you use it as a management tool. For example, it could be the channel where you teach a course, thanks to Facebook Live .

Posting schedule for Facebook groups
Once you've chosen the group you're most interested in, it's time to launch it. What will you post in it? What will you talk about? These are the two basic questions for content marketing in the group, and they're answered with a calendar:

Publication Calendar
I recommend you don't improvise. We never do that in Social Media or Digital Marketing, in general. Therefore, decide on the best days and times to do it. If you're thinking you don't know what those are, I understand.

At first you'll have to try out different options, but then make your decision based on the group's stats .

Content Calendar
Talk about topics you know about and showcase your expertise . At first, this responsibility falls on you, but you'll find that as the group grows, the members will speak up (ideal for a Facebook Group).

Strategic actions for Facebook groups
In addition to the two strategic actions we've already told you about ( group type and calendar ), there are some details I want to reveal to you so that Facebook groups can really help you achieve your goal on this social network.

Link your Facebook group to your fan page
I told you in the opening lines of this article that the visibility of company pages is very low without advertising. Therefore, linking it to your group allows you to participate in it on a corporate level. It's a form of branding.

Comment on members' posts
The ideal Facebook group is for it to be dynamic , so liven it up with comments and direct questions. Reinforce member participation with interactions.