I can hear you saying: find customers. Okay, that’s totally legitimate. We all create content for that purpose. After all, we all have a business to run, right?
As you know, producing content requires time, dedication and regularity. It is a real proof of love for your business because you dedicate part of your energy to this strategy. Finding new customers is vital but it cannot be the only reason that pushes you to design publications. It must come from your heart, not just from your head .
For my part, I create content for several reasons:
I love writing and sharing what I know or my thoughts.
To engage in conversations with people who share my values and vision
In order to show that being authentic in our canada whatsapp communication is possible and can allow us to fight against greenwashing (and all the other words in -washing)
Because I don't want to stay alone in my activity and creating content allows me to meet new people every day.
And finally, because I can show my expertise and therefore find clients.
It's your turn to list the reasons why you want to produce content . You'll see, it will motivate you even more to be regular and impactful for your community!
What you can do right now to improve your content creation
Have you finished your analysis? Well, let's move on! We're going to see how we can, in concrete terms, improve our content creation.
Refocus on your ideal client
I think you get it, your ideal client is the essential element of the equation. Without him, the result is always zero. It is for him that you produce content . You must always have him in your thoughts when you write and click on publish.
From experience, I know that we tend to skim over our persona at the beginning of our activity. This is not illogical. Our ideal customer is formed over the course of our experiences in the field. And it is natural that it evolves according to our experiments. However, your ideal customer does not stop at their gender, age, income or location. We, human beings, are much more than that!
What are his values? What does he hope for the future? How does he want to live his life? What worries him?
Focus on his emotions, on what he feels. Touch his heart before trying to touch his wallet. Even on the Internet we are still human. Your subscribers or readers are not numbers .
