Source
With a low barrier to entry, high engagement, and a staggering rate of return, it’s no wonder that B2B marketers prefer email over other marketing channels.
Now let’s dive into common best practices that consistently produce the best results.
9 B2B Email Marketing Best Practices
Define your goals
Segment your audience
Have a clear message
Personalize your automated emails
Make your call-to-action obvious
Send your emails at the right time
Ensure your emails are delivered
Organize your follow-ups
1. Define your goals
Your desired outcomes will determine your marketing list of kuwait cell phone numbers communication strategy.
KPIs should include understandable success metrics and reflect your goals. If your goal is to assist your sales team, then your emails will prioritize lead generation. You'll use a Call-to-Action (CTA) that increases the number of sales calls and product demos that convert B2B leads into B2B buyers.
If you’re trying to build awareness for a new brand or product line, then your attention will shift to growing your list of email subscribers. Email content will be your focus.
If your aim is to create more partnership opportunities your strategy will change. Getting responses from high-quality leads will matter more than your list size and email volume.
2. Segment your audience
Segmenting a B2C audience involves dividing up your potential market into smaller groups. Each division has its own demographics. Such as where they live, their age range, ethnicity, gender identity, income, and education level.
B2B audience segmentation has a similar approach. Gauge the business size based on the number of employees. Look at where most of their customers are. Estimate their budget if their sales or revenue figures are available to the public. Or you can base your estimate on the market average for their business size and industry.
B2C Audience Segmentation B2B Audience Segmentation
Geography Region, Country, City, Locality Operations Customer Base, Expansions, Budget, Channels, Partners
Demographics Age, Gender, Family Size, Occupation, Income, Race, Traditions, Religion Firmographics Company Size, Market Capitalization, Target Markets, Market Opportunities, Investor Relations
