There are many different types of Instagram ads that businesses can use to reach their target audience. These ad formats include image ads, story ads, video ads, carousel ads, collections ads, explore ads, shopping ads, and reels ads. Each has its own advantages, but which one is best for your business?
Today, we will take everyone who is about to start doing Digital Marketing through the most popular social media channel these days, Instagram, to know what Instagram ads are and how each one works that can be applied to your business marketing campaign. Let's learn.
Table of Contents
What are the different types of Instagram ads and what are their benefits?
6. Story advertising
Conclusion
What are the different types of Instagram ads and what are their benefits?
Many people may have used Instagram and played with Instagram's advertising formats before, leading many to conclude that Instagram ads have only two types: image ads and video ads. But in fact, both of these formats are just media for advertising on the platform. However, there are 8 types of ads on Instagram that we can choose from.
This makes Instagram an incredibly powerful marketing loan database tool for many businesses looking to build a brand and visualize their products and services, but it can be difficult to know where to start. So before you start marketing online with Instagram, it's important to understand the ad formats available on the platform:
1. Image/picture advertisement
The Instagram we know today has gone through many changes and updates over the years, but it started out as a platform for sharing experiences through photos and locations. So it comes as no surprise that the most basic form of Instagram advertising is the photo ad, which is an Instagram ad that comes in a single photo.
This is generally the cheapest option, but it can be a powerful tool if used correctly. In addition to being a cost-effective option, this format is also photo-focused, so if you have high-quality, professionally designed photos for use in an ad, this format is best for you.
Wepik’s free Instagram templates help you do just that, providing an easy way to create ads on your mobile or desktop.
Advertisement format details
Text Suggestion Main Text: 125 characters
Image type: JPG or PNG Resolution: At least 1080 x 1080 pixels
Ratio : 9:16
Technical Requirements Maximum file size: 30MB
Minimum width: 500 pixels
Tolerance ratio: 1%
2. Slideshow ads
Carousel ads are ad content that come in a rotating format, which is a series of images that rotate within a view, similar to a carousel. This type of format is best used to showcase multiple products or different angles/views of a single product. It is most commonly used in the fashion, beauty, cosmetics, and amenities industries.
For example, if you are a company that sells different types of clothing, you can choose the carousel ad format to showcase different products and let your customers know that you sell everything from shoes to clothing to everything else in one carousel ad.
