Who do I have to compete against?

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Competitors: In this view, you'll see your competitors based on an expanded keyword set . This means that these aren't just your competitors for the one analyzed keyword, in our case "dog food," but also your competitors who rank most frequently in the top 50 Google search results pages for the keyword suggestions from the "Keywords" tab.

In the table, you'll see the new Relevance column next kenya cell phone number list to the Domain, OVI, and Rankings columns. Relevance is expressed with 5 points. The domain with the most full points has the highest relevance for the analyzed topic area/keyword set.

What does that do for you?
The intersection of the ranking keywords relevant to you becomes significantly larger and you can identify your real competitors in a specific topic area even better .

Of course, you can also analyze brand keywords here to determine the strongest domains for that brand. For example, if I enter the brand "rinti," the domains fressnapf.de and zooplus.de are displayed in fourth and fifth place (right after amazon.de and idealo.de, and before ebay.de).