Using Semrush to find target local search keywords

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Here’s an example when you type “pet sitter” into Semrush and limit the location to Seattle, WA:

Semrush provides information about the ease of ranking for the keyword in the “Keyword Difficulty” section.

If you scroll down, you will also see keyword ideas that you can use in your website content.

For example, you can use “trusted pet sitter” or “in-home pet sitter” to make your website appear in local search queries, if that’s what your target audience uses.

Semrush's keyword ideas
If you are looking for a Semrush alternative, we also recommend LowFruits . This is a powerful keyword malaysia telemarketing data research tool that helps you find low-competition keywords that you can rank for.

It highlights weak spots in search engine results pages, which represent low-domain websites that rank for your keyword. You can use this data to optimize your content and outrank your competitors.

Use LowFruits to outrank your competitors for local keywords
For more detailed information, read these guides:

How to Do Keyword Research for Your WordPress Blog
The Best Keyword Research Tools for SEO (Compared)
5. Create Website Content for Local Search
Creating website content for local search means writing articles specifically for your local audience. This goes beyond simply mentioning your location on every web page of your WordPress blog .