If you have an online business, you’ve probably already seen the term email marketing when researching digital marketing and methods to make your business profitable. Although it’s frowned upon by some people, it’s actually one of the most widely used strategies by many multinational companies on the Internet.
But email marketing is dead , isn't it? It's normal for you to have this idea in your head, especially now that we live in the age of social media. But the answer is this: email marketing is not dead.
Are you having trouble believing what I say? So answer this question: how many times do you use your email inbox per day? The truth is almost everyone checks their email more than 5 times a day. In this space where your email goes, one of these emails could be from your company.
In this post, we therefore present 7 arguments to convince guatemala telemarketing list you that email marketing is not dead and that, in fact, it can still be used to increase conversions, sales and the value of your brand.
Is email marketing dead? 7 proofs that it’s still alive and well
1 – Email marketing doesn’t cost much
To begin with, we point out the obvious fact that email marketing services are affordable and do not require large chunks of your company's budget. Other digital marketing services, such as AdWords , consume more resources and do not achieve the same return as email communication.
2 – It’s very quick to make
Who takes more than five minutes to send an email? Unless you have a lot to tell, you should be able to write a direct, relevant, and concise message in a few minutes. Once you've put the full stops in place, simply hit the 'send' button and your words will reach the contact list you've built. Other tasks take longer and, again, don't have the same impact as email.
3 – Can be customized to the audience
By gathering email marketing contacts you can build specific segments within your audience and spread a message that is more personalized. So be careful to define contact lists so that the audience is homogeneous and has something in common uniting them.
Imagine that you have a new product/service that may only interest a very specific group of your audience. Is it worth sending the same email to all your contacts? Although you can do this, you will be spamming most of your list. The secret to success is sending messages that are always relevant to the audience.
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4 – Helps build a relationship between the company and consumers
Taking advantage of the reference to spam in the previous point, we talk about the potential that email marketing has to generate a quality relationship with the audience. By using email strategies properly, you will be able to generate brand value. The peak of success will be reached when the audience looks forward to receiving your emails. Use a friendly and personal register, say what you have to say, explain how you can help them, and feel the audience's gratitude the moment they use your services.
Where does spam come in at this point? By spamming, you will damage the relationship you have built with your audience. Emails that are of no interest devalue the brand and end up in the trash, without even being opened.
5 – Better than social media
Social networks are popular: this is a fact we cannot deny. However, does this popularity need to result in a negative impact for email? It impacts email, yes, but this impact does not necessarily have to be negative.
To begin with, all social networks require an electronic contact address, proving in itself the value of email. According to the Huffington Post , 85% of internet users receive and send emails and only 62% have a social media account . It seems that no matter how popular social media is, email will always be used the most.
6 – We can measure results
There is nothing more frustrating than not knowing whether or not our work is yielding results. This doesn't happen with email marketing . Once you send emails, you'll receive information like bounce rate, open rate, number of link clicks, and who unsubscribed from your lists. Such data will be useful for making adjustments and improvements.
7 – Email is mobile
Keeping up with the recent smartphone craze, several studies have been conducted that have found that email is the most popular activity on smartphones and mobile devices. The numbers are proof enough: 78% of users between 18 and 44 years old admitted using their cell phone to check email, 73% to browse the internet and 70% to check their Facebook feed.
