Create ad groups based on audience segments.

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Depending on the complexity of your products and services and how different your audience segments are, you may want to consider different ad sets for different target audiences.

Of course, each product or service you sell should have its own ad group. This way, you can communicate the key benefits of the product and highlight the unique problems customers face with that product or service.

Audience segments often have different motivators and reasons taiwan phone number list to believe in different products or services. Take the time to write unique copy that reflects these motivating factors.

Managing your budget for paid advertising
4. Develop a strategic bidding strategy
The cost per click can vary greatly across platforms and even keywords. You can choose how much to bid on sponsored search or social media.