Gone are the days of creating a generic website cluttered with keywords designed to help you rank. Today’s consumers expect a personalized experience. And now that you know who they are and what they want, you’re ready to give them that experience.
You can use a simple platform like WordPress to make your site easier to manage. But be aware that free templates can hurt your SEO and make your site look generic. Instead, choose to work with a website https://linedata.store/viewtopic.php?t= ... 5074e1471e builder to create a user experience that suits your customers’ needs. While this will have an initial cost, it will have a big payoff in attracting new potential customers and helping retain customers because your existing customers will be able to find what they need.
Consumer-facing website
Write and design your website with your customers' needs first and SEO second. If you do it the other way around, you may get a lot of traffic to your site but few conversions because your site won't speak to the customer and their needs.
Some important elements of an insurance company website include:
Easy to find contact information
Downloadable forms
Questionnaires to help understand insurance needs for quotation purposes
Chat functionality
A phone number to which the customer can send a text message
Clearly define what insurance products you offer
Secure portal for uploading forms and personal information for compulsory insurance
Opening up digital channels of communication to your customers will be essential. Even if your chat is only active during normal business hours, you will meet today’s digital consumers where they are.
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