You need to consider

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- the amount of information on the Internet is growing, and competition for a place in search results is intensifying;
- users expect high-quality material with full disclosure of the topic;
- search engines take into account the authority of the author or brand that creates the content;
- Google's search algorithms are being improved with the help of machine learning and are learning to evaluate content like humans.

Don't get hung up on the amount of content for your cryptocurrency data site, put quality and care for users first. To write quality material:

- involve experts;
- make texts structured and easy to understand;
- cover the topic of each article in detail;
- update text material and do not keep outdated information on the site.

Increasing the conversion rate from visitors to customers.
Conversion is any target action that you expect from the user. This could be an order for a product or service, a subscription to a company newsletter, or registration on a website. In fact, increasing conversion is a complex task that requires knowledge of design, usability, email marketing, and skills in creating quality content.

To increase conversion, first of all you need to:

- simplify order forms (for commodity companies).
- optimize methods of feedback with managers.
- set up personalized e-mail newsletters.
- analyze reviews about the company available on the website or third-party resources and take into account the comments.