Thanks to the pop-up system on the site

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If the user leaves their email, a widget for collecting their date of birth will appear . We decided to single out this action as a separate step so as not to scare users away with a large number of fields to fill in and not to reduce conversion.

Next, those who indicated in the questionnaire that they are not a designer see a pop-up thanking them for subscribing:

Those who have marked themselves in the questionnaire as a designer see a pop-up with gratitude and a link to the questionnaire. It offers to become a partner of the company - leave a link to the portfolio to receive special offers and personal discounts from DesignBoom.

Result
From April 2019 to March 2020, the conversion of site visitors into whatsapp number list subscribers increased, and, as a result, the total revenue from the email channel and the total sales volume increased.

+88%
Revenue from the channel.
76% — LeadPlan's share in subscriber base growth
Customer Review
A year after starting to use LeadPlan, I can confidently say that it was the right decision. , we significantly increased the subscriber base, and further email communication brought the desired increase in income.

The decision to segment the base into designers and other buyers was especially successful. Thanks to more targeted offers in the pop-up, we increased the designer base by 131%, that is, almost two and a half times.