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Think About It. Why Have Marketers Historically Advertised In One Publication Over Another? The Simple But Incomplete Answer Is Target Audience Is. But The More Important Reason A Marketer Chooses One Media Brand Over Another Is Because Of The Trust Their Audience Places In That Media Brand.

You Want Some Of That Same Halo Around Your Brand. You Now china mobile phone number resource Live In A World Where You Cannot Only Create That Trust Yourself But Also Where You Must Create That Trust. Edelman’s Trust Barometer Research Demonstrates That Media Brands Are Considered More Distrustful Than Marketing. To Varying Degrees, You Can No Longer Depend On The Media To Create That Familiarity And Trust For Your Brand.



Every Digital Experience You Create Should Not Only Reflect Your Focus On Winning A Moment Of Truth — Where The Customer Is Paying Attention — But In Deepening The Trust Gained (Or Regained) In Every Step That Precedes Or Follows It. How Do You Do That? Elements Of Trust In Delivered Content You Can Look To Three Elements In An Approach To Build This Trust And Familiarity With Your Audiences: Risk Appropriate Trust Is Proportional To The Risk Taken.