What makes TV advertising unique?
Although many young people swear that they are moving away from the mass medium of television, it does not change the fact that advertising on TV is still a popular promotional tool among businessmen. While waiting for our favorite series, we are accompanied by a block of advertisements, which usually last half a minute. What are the advantages and disadvantages of promoting using a traditional medium?
Arguments “for” advertising on TV
By choosing advertising messages on television, we have a certain influence on the modeling of certain behaviors and current trends. We reach the most distant places with a promotional message. Although iceland mobile phone number advertising in this mass medium guarantees lower costs of reaching a single recipient, due to its large scale, it is still classified as one of the most expensive promotional media. In addition, it has the characteristic of remaining in the minds of the consumer of a given product for longer.
Arguments “against” advertising on TV
Although the advantages may be tempting at first, one cannot remain indifferent to the list of disadvantages. One of them is the high costs associated with the production of a given promotional material. We will include the contribution of people responsible for the visual setting, soundtrack and script, as well as broadcasting. If you are just taking your first steps in building a recognizable brand and your budget is quite limited, investing in this form of promotion may turn out to be a shot in the foot. What is more, the audience notices the excessive amount of television broadcasts and increasingly feels irritated. The broadcast time, limited to 30 seconds, also works against you. Unfortunately, obstacles are also visible in measuring the effectiveness and real reach of the advertising block.
What can you expect from online advertising?
Smoothly moving to the virtual world, it is worth noting that online advertising is still a dynamically developing segment. Due to the non-standard nature of promotion, it requires a certain amount of skills from the entrepreneur, because its ineffective construction can generate losses in the form of unfavorable opinions from Internet users. What are the arguments for implementing an advertising strategy in the world of the Internet, and what can scare away a businessman promoting his business online? Let's check it out!
Online Advertising for “YES”
The consumer can familiarize themselves with a given company's offer at any time, because there is no specific time of broadcast, as is the case with television broadcasts. At the same time, it also guarantees great freedom in creating blog entries or disseminating audiovisual materials on various channels. Another advantage is the reach, because as an advertiser you can reach many groups of recipients regardless of their place of residence. This is a cheaper alternative to television advertising, so it is worth focusing on developing an appropriate strategy and implementing it. The advantage is the possibility of obtaining feedback from the recipient, which is practically impossible in the case of promotion in traditional mass media. It has been known for a long time that a good relationship with the consumer is the foundation of business.
What other benefits can you expect from online promotion? Certainly, the long-term duration of the campaign and precise messages reaching a specific target. This is the possibility offered by Google AdWords advertising, the potential of which is used for remarketing purposes.
Are there any disadvantages to creating promotional messages online?
Each solution has its weaknesses. The disadvantage of online advertising is its abbreviated presentation of a given offer. An excess of promotional materials can also cause your products or services to be insufficiently exposed, and thus disappear into the depths of the Internet. You have to reckon with a group of industry rivals in the virtual world, and this requires meticulous, precise market analyses and systematic implementation of changes.
We would also like to inform those who are very impatient – you may have to wait up to several months for many advertising effects, e.g. results in an SEO campaign.
Who wins the duel: TV or online advertising?
When deciding on the promotion of your offer, you should first and foremost consider the purpose of the activities you are conducting. If you have a large budget and are trying to create a large reach, you can base your activities on TV advertising. Promoting yourself online will allow you to more precisely reach consumers who fit into the assumed target. It is also a good idea when organizing a campaign with a slightly smaller financial contribution.
A good idea (if you have the financial resources) is to combine these two forms of promotion. However, it all depends on the target group, finances and business intentions regarding the conducted activity.
If you would like to learn more, please contact our SEO specialists .
