Define a keyword
When you create an article or a page on your website, you address a specific theme . You can therefore define the keyword. For this article, my keyword is "natural referencing". It's my theme. So I'm going to make sure to use it regularly. Of course, my goal is not to place it in every sentence. That would make no sense and would hinder your reading.
So I'm going to play with the lexical field . A lexical field italy whatsapp number data groups together all the nouns, adjectives and verbs that are related to my keyword. By using the lexical field, you flesh out your writing and it will also help Google understand the subject of your article.
Structure your article
Reading on the web is not necessarily a pleasure for our eyes. Think of your readers, avoid large blocks of text. For them, but also for our friend Google, it is important to structure your article using tags . These are HTML code elements already integrated into the layout tool (at least on WordPress). There are several types of tags, each as important as the other.
The title tag
This is the basis of your article. It’s the element that appears first on Google or when you share your article on social networks. Make sure your title contains your keyword and is punchy . For your readers and for Google. Forget “clickbait” titles that are not related to the subject of your article. The giant Google does not like liars and may ban your content from its search engine. And that’s really not what we want, is it?
H1, H2, H3 tags…
If the title (H1) serves as a first impression, your page must be structured with H2, H3, H4 tags, etc. to facilitate reading. These subtitle tags will allow you to prioritize your content . This way, your readers and Google will be able to read your text diagonally without missing any information.
In this article, for example, I used an H2 tag for my first subtitle, an H3 tag for the 5 best practices and an H4 tag for this part. You don't have to put your keyword in each subtitle but remember to introduce it at least once.
