A good open rate for your first email would be anything above 15%

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Pending task Write down which subject line experiments you would like to try Perform A/B testing of different topics and sender information How to measure the success of your blog newsletter Now that your first newsletter is on its way, you can start tracking your results in your dashboard. With most newsletter tools, like ours, you can track your success in real time. There are a few stats worth looking into. Opening rate To determine how many of your subscribers actually opened your email, it's best to analyze it a few days after sending, as some people might read your email first later.

Don’t expect a 90-100% open switzerland phone number library rate – this rarely happens, even for the best email marketers. but use your first result as a base to grow from. Click-through rate Did you want your reader to click somewhere in your blog newsletter? Like a link to a full blog post? By looking at the click-through rate, you can check if your call to action (CTA) was motivating enough.



When your click-through rate is low (around 1%), don't stress, it's normal. Subscribers who have unsubscribed This statistic tells you whether people liked your newsletter or thought it was useless. It's normal for some people to unsubscribe, but if your number is much higher than 1%, you may want to rethink your blog newsletter marketing strategy. These three statistics will give you enough information for now. As a blogger, it is also interesting to look at the location of your readers.