In inbound, the buyer persona is identified in a very precise way and we try to attract them to an environment in which we offer them solutions to the problems they are having. It is about capturing them by becoming part of their conversation, giving them the power to choose us.
The most useful buyer personas are based on real data research as well as information you collect about customers (through surveys, interviews, etc.). Depending on your business, you may have as few list of democratic republic of the congo consumer email as one or two buyer personas, or as many as twenty, but it's better to focus your efforts on establishing too many. If you're new to buyer personas, start with a few, as you can always develop more buyer personas later if you need them.
Defining a buyer persona will allow you to have a clear idea of what your potential clients are like , what they are interested in, what they face every day and what they work for. When you create an inbound strategy, it is not just about what you are trying to achieve as a company, but also about what your buyer personas want.
Does it fit any type of organization?
You may think that fine-tuning and defining buyer personas for your business is not effective. Or that it does not fit your B2B needs, your NGO or your online sales project. Establishing a buyer persona is necessary for all types of organizations that want to succeed in online marketing .
We offer you the official Hubspot guide to start the process of creating your own buyer personas . It will help you structure the information you need. You will be able to present something tangible to your marketing team and other departments that can benefit from this information. Your first step to enter inbound marketing.
