GDPR Compliance in Email Marketing

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Define your target audience and segment themto create relevant messages, you need to get to know your audience so you can tailor messages to its different segments. When trying to determine who your audience is, you have to take into consideration a number of factors such as email list subscriber location, age, gender, occupation, purchase history, email engagement rate, and so on. Most importantly, you have to get to the bottom of why each subscriber decided to give you their email address and what they expect to gain from that.

Once you have all the necessary information, use it to divide your audience into appropriate segments, to which you can then send highly-targeted emails they are more likely to engage with. Pick an email united kingdom phone number resource marketing platformto run an email marketing campaign, you will need an email marketing platform (also referred to as an email marketing tool or email marketing service) that will enable you to reach your audience and achieve the goals you set. The platform of your choice should also provide you with marketing automation and insights into how effective your campaign is.



The additional aspects to keep in mind when making your email marketing platform pick are the features and functionalities it comes with, which need to support your business needs, ease of use, and scalability.So, before deciding on one platform, mark down your feature requirements, budget, as well as the size of your audience, and then test out any free email marketing platforms that might be a good fit and those that offer a free trial. Create the content/copiescreating email content is maybe the step where most of your focus should be, as content is what speaks to the recipient and what will encourage them to follow through with a desired action.