You can also use email enrichment, a service that some offer — email finder tools — to find background information about an email address, such as associated social media accounts. You can then use that information to find additional features that can be used to personalize your follow-ups.
Creating a digital business card can go a long way in ecuador mobile phone numbers database personalizing your email. Share a link to a gift card or discount coupon along with the contact information on the card and include it as your email signature Remember, 75% of marketers believe email personalization increases click-through rate, so you don't want to miss out on this opportunity.
Source Source 5. Try an omnichannel approach Most business owners are busy people, so even if you’re sending them personalized follow-up messages, there’s a chance they won’t see your email right away. That’s why we recommend using a multi-channel approach to follow up. In addition to email, you can also use phone calls, LinkedIn messages, and even postcards.
By using multiple channels, you increase the likelihood that your message will be seen and you can follow up with your customer effectively. Which channels you use will depend on your customer’s preferences, so be sure to include this as one of your Questions to Ask Before You Make an Offer .
If this information isn’t available, email is usually the best option. However, if you still want to take a multi-channel approach, you can use this infographic from GetApp to guide your choices: Bar chart showing customer service channel preferences: Online live chat (27%), Phone (21%), Email (16%), In-person (16%), Social media (10%), Online chatbot (7%), Texting (2%).
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