When employees share their insights, Google recognizes their expertise, which can boost both their visibility and your company’s search rankings.
Employee Linkedin Higher Engagement
LinkedIn notes in its Turning Employees afghanistan whatsapp number data 5 million Into Brand Advocates guide that it’s also practical: “Your employees have a network that is 10 times larger than your company’s follower base.” Their engagement:
Expands reach. Content engagement is 2X higher when shared by employees, LinkedIn notes.
Builds trust and authority. Google values authentic expertise, giving employee content more weight.
Lifts SEO. Consistent LinkedIn activity improves search engine visibility.
Humanizes your brand. Employee posts help your company feel more approachable.
Expands your digital presence. Employees’ insights amplify your company’s overall reach — since they’re connected with your company.
A few key disclaimers
While getting employees involved on LinkedIn is valuable, it’s crucial to strike a balance. Educate and support your employees, but respect that LinkedIn is their personal platform. To foster engagement without being too rigid:
Provide training: Offer clear guidelines and helpful tips. But give employees the freedom to express themselves authentically.
