A 301 redirect is a permanent redirect from one URL to another. It tells search engines that the original URL has permanently moved to a new location. This is important for maintaining SEO value and ensuring users are directed to the correct page.
Explain the basics
When a user clicks a link or enters a URL, the server responds new zealand whatsapp number data 5 million an HTTP status code. A 301 redirect indicates that the requested resource has been permanently moved to a new location. This ensures that visitors and search engines are directed to the new URL, maintaining link equity and preserving rankings.
Benefits of using 301 redirects
301 redirects bring several advantages to your website’s SEO (search engine optimization) and user experience:
SEO Advantages
Maintain search rankings. When a web page permanently moves to a new location, a 301 redirect signals to search engines that the new page has replaced the old URL. This causes the SEO value (link equity) accumulated by the old page to transfer to the new page, helping it maintain search rankings.
Prevent broken links and errors. If users encounter a broken link on your site that points to an old URL, they will encounter an error message (like 404 Not Found). 301 redirects ensure that users are automatically taken to a relevant new page, avoiding frustration and improving user experience.
Improved crawlability. Search engines rely on website crawlers to index your content. By using 301 redirects for moved pages, you avoid confusing crawlers and help them discover and index your new content efficiently.
What is a 301 redirect?
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