Today's consumer is informed, empowered and always evaluating various alternatives to satisfy their needs, so companies must optimize the relationship they have with their customers and prospects.
In this sense, direct and permanent communication with each buy phone number list client is necessary, with a focus on personalization, versatility and immediacy. That is why omnichannel, multichannel and, more recently, transchannel communication strategies have been positioned as important tactics in customer management. But, what are the differences between these concepts? Let's see.
Multichannel strategy
Literally, multichannel means “multiple channels”. It consists of using different tools and methodologies to interact with the consumer and distribute content throughout their purchasing journey. Social networks, the corporate website, advertisements (Adwords) and mobile communication (SMS messages, RCS, ABC, WhatsApp) are some examples of the different channels that can be used.
