SMS has become an increasingly popular communication tool in business-client interaction (known in telecommunications jargon as A2P - application to person communication) because it is compatible with all cell phones, socioeconomic strata and geographic areas, because it is interactive and measurable, and because it is an unsaturated medium.
Since its use has been practically limited to urgent and important special lead notifications, unlike other mobile communication media such as email, WhatsApp, Facebook Messenger, Twitter or Instagram.
Estimates indicate that the use of SMS in business-client communication will continue to grow at least until 2025, due to its increasingly widespread use as a means of authentication (2FA - two-way factor authentication), its use for sending security codes and passwords or tokens (OTP - one-time password) and its increasing use in the world of the Internet of Things (IOT).
This was to be expected since the mobile phone is an increasingly widespread tool and by 2025 more than 20 billion devices are expected to be connected to the cellular network, most of them compatible with SMS,require increasing installed capacity for carriers, and that meets the requirements of the IoT world: low battery and data usage.