This is one of my favorite pop-ups. It has everything you need to sign up instantly. I love this pop-up because it has a human element behind it. This is Kristen LeFrance, the marketing manager, who says she runs this blog and wants to put a spin on the idea of opting out and has great content . She also made me look forward to “puns and metaphors,” so there’s “motivation built into it.”
I also love the bahamas phone numbers image with the friendly smile and the great CTA. She's not asking to "subscribe", she's asking to join the crew on her trip.
The context is great because this only shows up when I scroll 90% and only shows up on the blog page.
Since it's just a blog page and a request to improve your churn rate, I'm considering subscribing to her newsletter. I love the intention there.
CTA invites you to join
Here is my point:
Copies: 5
Offer: 5
Graphics: 5
Context: 5
Intention: 5
Total score: 25
Pro Tip: Add a little more human element to make it recognizable and sound real.
2 – Price page popup
Screenshot 2019 07-09 17.53.06-
This popup is displayed by the Notifia team on the pricing page. The pricing page is on the high side, intentional and needs to be taken care of. This page lets you choose a plan and get a discount if you buy an “annual contract”, which is great . Hook.
When creating a popup on your pricing page, you should focus on the needs of your visitors. Don’t pay too much attention to graphics – they can only obfuscate your great offer.
The copy and offer are reasonable. They show the benefits while still asking for an upgrade.
Since I'm on the pricing page, it's a good time and attached. Will get more points for context and intent.
