WhatsApp allows you to exchange images, videos, audios, locations, links and contacts, which allows for clearer communication and a closer relationship, which improves resolution times and customer b2b email list experience.
Every time a customer is satisfied with the service received, they develop brand loyalty and preference for the medium, because they will know that your company will always be available to clarify their doubts.
If you want to use this method to provide customer service, make sure you have the right tools to handle a large volume of interactions and measure the quality of your agents' service in the same way you measure it in other media such as calls, emails and chats.
Remember that, as with other marketing tools, one of the rules for using corporate WhatsApp is to deliver what you have promised the customer and give them more than they expect.
