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Content Tech Spending Will Likely Riseeven So, Investment In Content Management Technology Seems Likely In : % Say Their Organization Is Likely To Invest In New Technology, Whereas % Say Their Organization Is Unlikely To Do So. Twenty-three Percent Say Their Organization Is Neither Likely Nor Unlikely To Invest.

Content Marketing Trends For : Nearly Half Of Bb Marketers Expect namibia phone number library Investment In Additional Content Management Image To Enlarge.scaling Content Productionwe Introduced A New Question This Year To Understand What Challenges Bb Marketers Face While Scaling Content Production.almost Half (%) Say It’s “not Enough Content Repurposing.



” Lack Of Communication Across Organizational Silos Is A Problem For %. Thirty-one Percent Say They Have No Structured Content Production Process, And % Say They Lack An Editorial Calendar With Clear Deadlines. Ten Percent Say Scaling Is Not A Current Focus.among The Other Hurdles – Difficulty Locating Digital Content Assets (%), Technology Issues (%), Translation/localization Issues (%), And No Style Guide (%).