Retargeting is cool. You can show ads to your website visitors. And divide this audience into those who bought, added to the cart, looked at a certain product or just came to look. This is truly working advertising, which needs to be set up from the first days of the site's life.
New Pixel vs. Old Pixel
In order for Facebook to know who visited the site, it is necessary list of japan cell phone numbers to place a special code called a "pixel" on all its pages. And set up conversion tracking. Facebook currently uses 2 types of pixels, but from the second half of 2016 there will be only one.
The old version did not support conversion tracking and had to generate a separate code for each conversion. The new pixel tracks everything - conversions, remarketing, visits. Plus, it is more functional and easier to use. I recommend not waiting for the second half of 2016, but to set up the new one right away, it will work.
Step 1: Place the pixel code
We go to the advertising account .
If there is no advertising account, Facebook will offer to create one. If there is, select "Tools" → "Pixels".
Click the “Create pixel” button, enter a name and click “Create pixel” again.
Done. Now Facebook offers to install the pixel or send it by mail. If you are not installing the code, send it directly to the programmer or website developer. If you are installing it yourself, click "Install code" and copy it to the clipboard.
Click “Next”, skip the suggestions about creating audiences and click “Done”.
Now the copied pixel code needs to be installed on the site immediately after the tag
If everything is ok, after a while, in the pixel section on Facebook, you will see statistics of visits and the status “Active”.
Step 2: Set up event tracking
Events (in the original Event, and in the translation of Facebook "Events") are needed to combine audiences. For example, we have a registration form on our site. With the help of events, we can show separate ads to those who have registered and to those who have not. Or to everyone who has visited at least once. You can track any events - purchases, applications, baskets, chat requests, clicks on links. The more events we track, the more combinations of audiences we can create.
Let's say we want to divide those who have registered and those who haven't into different audiences. To do this, we need to ask the developer or programmer to place the following code fbq('track', 'CompleteRegistration'); on the site. It is important that the event code is triggered immediately upon registration, and not just by clicking on the button. There are cases when the user has not filled in something and clicked on the button. We do not need to track such actions.
A small digression. Facebook, in its favorite manner, did everything well, but a little crookedly. If you want to use the "Conversion-based advertising optimization" strategy in the future when placing ads, you need to set up only standard events. Here they are:
And if you don't plan to, you can change the word CompleteRegistration in the code to any other. This is just the name of the action that will be displayed in the Facebook advertising account. But I would recommend not to experiment, and use standard events.
If everything is ok, after a while you will see statistics of events, if you had any.
