They still see it as a private way to connect with each india telephone number data other. But no matter how specific, millennials are heavily spreading their emails online, perhaps most notably because they need to have a social media account that makes it easier for marketers to connect with them. You can leverage this by personalizing your email marketing for a successful marketing campaign . Personalized emails, such as mentioning their name or creating a specific message, can spark a deeper relationship with them in the long run.
2. Apply the Right Shades Email marketing has been experiencing a boom in recent years because most of it was written in a monotonous, formal tone—the exact reason why millennials avoid these types of emails in their inboxes. Understanding your audience should inform the thoughtful approach you take. Millennials can easily become annoyed by your email if it doesn’t offer the helpful information they’re looking for.
Write your email copy as if you were communicating with them in a two-way manner. It communicates your presence as a brand, rather than a simple copy and paste that comes off as bot-like. 3. Optimize Mobile-Friendly Copy First of all, smartphones are the new desktop computers. Everyone can surf the web anytime, anywhere. It's no surprise that most of the traffic comes from mobile phones.
