The content on the page should contain specific. This is the most important thing if you want to create effective texts, descriptions and sales offers. This type of information makes it easier to talk to potential customers.
What's the deal with using specifics? Read the following sentence:
Question: What does the company do?
You can guess, but if you run a cleaning company, you won't guess whether the company sells window and floor fluids, or brake fluids and car oils.
Think about communication
What does what you wrote mean? What macedonia telemarketing list does the content mean to the customer? You can write that you have 1,000 employees, you operate in 18 markets, and last year your employees drank 2,387,258 cups of coffee, but what does that matter to a potential customer?
Focus on the value you offer. Write directly what a client will gain by starting cooperation with your company, e.g. by 20% they will reduce HR costs after introducing the XYZ tool, which automates some processes.
The catch is that the “About Us” page is not about your company. It is the place where you have the opportunity to convince a potential customer that you are the right choice. The “About Us” page is the place where you present your company as the best choice for someone who may be hesitant to use your services.
How to Write an “About Us” Page? Use Storytelling
Storytelling is a great way to introduce your company and its values to potential customers. It allows you to:
emotionally engage the reader;
it is easier to remember the most important information from the story;
build a brand identity;
create bonds with customers;
stand out in the market.
All these elements make storytelling an important tool in building a positive image of the company and building lasting relationships with customers.
