Types of Facebook Ads formats

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To get the most out of Facebook Ads formats, it is important to determine in advance what type of design best serves to achieve the advertising objective. It should be noted that the ad campaign will not only be seen on Facebook, but also on Instagram, Audience Network and Messenger , which can affect the goal if you do not choose the format correctly.

If you don't want to make mistakes or spend extra money, check out the types of Facebook Ads formats you can choose from below:

Photograph
This is one of the most sought-after formats for those with a low budget. It involves a single image to convey the message. The necessary combination for this strategy is to use an eye-catching photo and add a short phrase that highlights a solution to a need or conveys a feeling. In addition, it is important to have high-resolution images bosnia and herzegovina whatsapp number data 5 million to spread ideas by focusing on the message you want to give.

The formats supported by the platform for this type of ad are:



Image formats . Although JPG or PNG are the most recommended, you can also use: BMP, DIB, HEIC, HEIF, IFF, JFIF, JP2, JPE, JPEG, PSD, TIF, TIFF, WBMP, WEBP or XBM.
Aspect ratio. You can use landscape or portrait images as long as they have the ratio 16:9 or 9:16.
Videos
If you want to attract attention through movement and sound, this type of ad is ideal for your marketing strategy. You will capture the interest of your target audience through the dynamics you create in the ad, so you must be very careful in selecting the angles, lights and other elements necessary for filming.