CDPs provide a 360-degree view of each customer, allowing marketers to understand their journey across every touchpoint.
Data integration and flexibility
Modern CDPs can seamlessly integrate data from multiple sources, including cloud databases, online and offline sales pipelines, and external platforms.
Instant insights and predictions
Advanced CDPs leverage AI and machine learning list of costa rica whatsapp phone numbers to provide instant predictions about customer behavior, enabling marketers to take proactive action.
Improve marketing ROI and return on ad spend
By providing more accurate customer insights, CDP helps marketers create more effective campaigns, ultimately leading to a higher return on investment.
AIRIS : Appier’s next-generation AI-driven customer data platform (CDP)
AIRIS is an innovative AI-driven CDP designed to solve the challenges faced by modern marketers. AIRIS offers several unique features:
Utilize first-party data to generate 360° user profiles with one click.
Data Visualization: Provide instant and easy-to-understand graphs of customer journeys and campaign performance.
AI data prediction: AIRIS uses AI to predict customer behavior and trigger automated actions based on these predictions.
Customizable and scalable: The platform is designed to grow with your business, providing customizable features for data aggregation and audience segmentation.
