Apps are more popular than ever, and this trend isn’t going away anytime soon. According to research from App Annie , the number of mobile app downloads is expected to grow from 205 billion in list of argentina whatsapp phone numbers 2018 to 258 billion by 2022. Affected by COVID-19, consumer spending in apps also reached a new high of $27 billion in the second quarter of 2020.
AppsFlyer data indicates that as app revenue trajectories converge, global app ad spending is expected to double within a few years, increasing from US$57.8 billion in 2019 to US$118 billion in 2022.
One of the biggest drivers of growth is competition. Brands are striving to deliver personalized customer interactions and stimulate conversions, and apps are one of the best ways to achieve this. The latest statistics from App Annie show that as of the second quarter of 2020, app usage has jumped 40% compared with the same period last year.
There are other reasons why app install ad spend continues to grow. More and more non-technical companies are also realizing that app experiences can build consumer loyalty. Moreover, the popularity of mobile games has also stimulated advertising expenditures on app installations. It is expected that by 2022, mobile games will account for 40% of the overall advertising expenditures on app installations. The Internet needs of millions in developing countries will also be highly beneficial.
